Building Bottom Line Profitability
What retailer out there wouldn’t like to make more money? By reviewing an Eco Garden Systems’ “basket”, you can see that profit dollars is a key component to each purchase. These will be incremental profit dollars as well as most of the customers who buy an Eco Garden will be new customers to your store. The really great thing about getting a new customer is now you are part of their “shopping set” – where they go to buy anything they need for outdoor living, yard maintenance and potentially home maintenance. Some quick math may help show the benefit:
||Average annual spend
||Lifetime value – sales & profit
With five sales per year (initial purchase is four units plus free display unit – retailer pays shipping & handling) and six years of selling Eco Garden Systems’ products, a retailer can grow sales by almost $215,000 and profits by over $70,000 just by bringing in the Eco Garden Systems product line.